National Voices' Associates

Meet our National Voices' associates, who lead on our project work.

Adam Perry

Our Covid Voices Associate

Adam works for the communications team at NHS Confederation where he produces and edits all their videos, podcasts and animations.  Prior to joining NHS Confederation Adam was at a small charity called Media Trust where he worked with communities around the UK helping them to understand how they could use smartphones and tablets to tell their own stories in their own voices. Adam is delighted to be able to volunteer his time to help National Voices create video content that captures stories of people living with unrecognised consequences of Covid-19, and he looks forward to being able to offer advice and support that will help people tell their story.


Chloe Reeves

Chloe is Director of London Road Policy and Projects, a consultancy that provides expert research and policy analysis with a particular focus on health and social care. She has worked in the statutory and voluntary sectors, on the ‘frontline’ and in the back office, and in local and national roles. She is the former lead for health and social care policy and advocacy at the British Red Cross, where she led campaigns that secured amendments to primary legislation. Chloe is a Winston Churchill Travelling Fellow and Trustee of Irise International.

Jackie Goode

Dr Jackie Goode (BA. Sociology & Social Administration, C.Q.S.W, P.G.C.E., M.Phil., PhD) is an independent Research Consultant and Visiting Fellow in Qualitative Research in the School of Social Sciences at Loughborough University. She has worked collaboratively with colleagues at Loughborough University, the University of Nottingham, King’s College London, Sheffield’s School of Health and Related Research and Care Opinion, as well as National Voices, on health/health service delivery and patient experience research funded variously by the E.S.R.C, the Leverhulme Trust, Care Opinion and National Voices, with numerous publications arising from these projects.

Kate Fitch

Kate has 15 years’ experience in public policy, campaigning, communications, research, strategic planning and evaluation. Kate was previously Director of Policy and Communications at the disability charity, Sense.  In this role, she led the Public Policy, Communications, Marketing, Branding and Information and Advice functions and authored Sense’s corporate strategy. 

As Head of Policy and Campaigns at Sense, Kate delivered campaigns calling for better support for long term carers, and access to play for disabled children.   She also led the disability sector to highlight the issue of loneliness for disabled people as policy chair of the Jo Cox Commission on loneliness. Prior to joining Sense, Kate worked in a variety of policy and research roles at the NSPCC.  Kate has a Master’s degree in Social Policy from the London School of Economics and a Politics degree from Durham University.

Kate Jopling

Kate Jopling is a policy and strategy consultant, with extensive experience of working with voluntary sector organisations across the fields of health, care and ageing. Kate has worked extensively on loneliness, and has authored several influential reports including the final report of the Jo Cox Commission on Loneliness. A former Director of the International Longevity Centre and the Campaign to End Loneliness, and Head of Public Affairs for Help the Aged, Kate has a wealth of experience of influencing policy and practice.

Keymn Whervin


Keymn is a National Voices associate who co-leads our work improving mechanisms for patient engagement. She was a founding member of our Voices for Improvement Advisory Group, which supports the Voices for Improvement project. Keymn has devoted her life to be a carer for her mom and has worked with Solihull Council, as a director of Peer Partnership CIC, and as a member of the Expo Panel. She has also worked with the Coalition for Collaborative Care, the Patient Online Advisory Group and the ADASS Peer challenges and has been a National Champion for the Royal College of GPs.

Over time she has built up her experience in the sector, which has enabled her to work for NHS England as a Lived Experience advisor on the Personalised Care Group 2017-18 and then moving into freelance work setting up, mentoring and leading My Life Choices strategic co-production group in Nottinghamshire.

Kirit Mistry

Kirit Mistry is a patient leader for diabetes. He established Leicestershire's South Asian Diabetes support group and is founder and chair of south Asian Health Action charity. He co-chairs the East Midlands PPI Senate hosted by the EMAHSN and Q Network, member for East Midlands Region. He has over 30 years’ experience of tacking inequalities with ethnic minority communities. He has held senior management positions working in the voluntary sector. Currently he is a board member of Voice4change England and member of the national coalition of race equality organisations (CORE).

Sam Hudson

Sam is supporting two NHS England projects to understand the experience of waiting for care and to improve wellbeing by local health and care services working together with people and communities. Sam’s guiding principle is partnership working and she founded Überology in 2013 having previously held senior roles in public services in the UK and Australia. She is an associate of the Point of Care Foundation and a member of the IHI Faculty and was previously a board trustee at the Social Care Institute for Excellence and Booktrust.