The Old George Brewery, Rollestone Street, Salisbury
EACH is a worldwide organisation with the overall aim of promoting effective evidence-based patient-centred healthcare communication between patients, relatives and healthcare practitioners. The association is meant for all who are active in communication research and training and for patients, practitioners and students with an interest in communication in healthcare. The rationale for all that we do is that effective healthcare communication is essential to high quality clinical practice. Almost all other objectives in healthcare are mediated through communication between health professionals, patients and relatives. The evidence-base behind effective healthcare communication and the move towards a person-centred approach incorporating shared responsibility and decision making is firmly established and adds to the moral imperative of a more equal relationship between patients and providers.